Information marketing is a very exciting and very profitable industry. People buy information products all day long, the profit margins are exceptional (if not out of this world) and when you deliver good quality information products, your buyers will be loyal to you for life. So if you're just getting started out in information marketing, a question you might have is 'Where do I start?'. In this article, I'm going to give you a simple business plan for your first 30 days in information marketing.
Step 1: Set up your fecundation and technological elements - The first thing you must do is complete all of your fecundation elements for your business. What I mean by that is you must get a domain name, a web hosting service, an ftp client, an email auto-respond-er program, and a squeeze page. You might think I'm crazy, but you can get all of this done in a few hours, maybe one day. The point here is that you don't want to spend a lot of time getting this stuff done. The informational stuff won't make you money, and that's the ultimate goal of information marketing. You can always set something up now and make adjustments later.
Step 2: Drive traffic to your squeeze page - If you have spare money to spend that you don't care if you get back, you can invest in paid traffic. However, I recommend spending all of your time writing articles and submitting them to article directories. You will get highly qualified traffic from article directories. The key here is that in your first 30 days, you want to have a minimum of 150 to 200 articles. That can easily be done by writing 7 to 10 articles per day. Your first article might take you 3 hours, but the next one will only take 2, then 1 and so on. Before you know it, you'll crank out articles in 15 to 20 minutes flat. Bottom line is you must write a ton of articles or you won't see any real results in 30 days.
Step 3: Build relationships with your subscribers - As people join your list from your squeeze page, you now want to build relationships with them. You do this with your email auto-responder program. Send them daily emails with valuable content, not just affiliate offers or stuff like that. Focus on giving them great content and maybe ask them 3 or 4 times in a month what they want to learn about. When they reply to your email, you MUST answer them back. Giving them a personal response will do wonders for building relationships with your subscribers.
Step 4: Create products - Since you've been writing tons of articles, you already have most of the work done when creating products. You can easily put together an eBook based on the articles you've bee writing. Put the articles together in a format that makes sense based on the topic. A simple method to outline an eBook is to use a matrix where you have 10 topics and 10 subtopics from each main topic. That's 100 topics total. If you wrote 1 page for each subtopic (which each subtopic could be an article), you'd have a valuable eBook in no time that would be worth maybe $37. You could also take the topics and record a few hours audio program based on the outline. That could easily sell for $97. Point is, writing a lot of articles will give you the foundation for your products.
Step 5: Make money - Now that you're writing articles, driving traffic, building relationships and creating products, it's now time to sell the products and make money. You will have to create a sales letter to do this. In your first 30 days, don't worry about the quality of the sales letter. Just spend a few hours writing one or use a sales letter creator from a top Internet marketer. Just Google the term and you'll find solutions. The main thing to do is get the sales letter done and send it to your list asking them to evaluate the sales letter and to ask for feedback. If they buy it, which some will based on your relationship with them, you'll make money plus you'll get good feedback on how to improve the sales letter.
After 30 days of taking massive action with this simple plan, rinse and repeat.
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