Most successful marketers still use article writing in their daily business because they realize that it is one of the most powerful free traffic generation techniques available. They also know that if they want their article read they must give it a great article title. Writing is not only an effective marketing tool but one of the simplest to employ. If you're new to online affiliate marketing, article marketing is the perfect place to begin. Every good article starts with a keyword phrase and a compelling title.
Because it can be done without any out of the pocket expense, it is even more attractive. As your business grows you can outsource your writing, but until then you can make money writing your own content.
A very common reason why new marketers are intimidated by article writing is they just don't understand how to compose the perfect title. In this article I will show you an easy and fast technique to help you compose a successful title.
Title
If your article doesn't have a great title chances are it won't have too many readers. If the title doesn't stir the reader's interest they are not going to be interested in reading your article. In order to get your article read by as many readers as possible, it needs to be ranked in the search engines such as Google, Yahoo and Bing. The search engine wants titles that contain keywords.
This is where keywords come into play. Choosing the right keyword or keyword phrase can get you noticed by the search engines, and choosing the wrong keyword could be a disaster.
You want your title to be interesting, engaging, and contain a keyword that people are looking for when they are using a search engine such as Google. Your first step to writing a good title and a good article is to choose a keyword or keyword phrase that you can write around.
An excellent source for free keyword research is to use the Google external keyword tool. Although this article is not about keyword research I will assume you know a little bit about it. You are looking for a keyword that has a relatively good search volume of between 1000 and 10,000 global searches a month, with low competition.
The reason is less than 1000 searches limit the amount of traffic that you can hopefully acquire. Over 10,000 and the competition is going to be very difficult to overtake with just one article. When doing your keyword research for your particular niche, focus on long-tailed keyword phrases.
See if you can find the so-called Golden Nugget. The Golden Nugget in my opinion is a keyword phrase that you can build your article around that has very little competition, and reasonable volume.
When you think you've chosen the right keyword go to the Google search field. Enter your keyword and put quotes around your phrase and hit the search button. Google will come back with the exact number of pages and you'll be competing against for that exact keyword phrase. Naturally the lower the number the better your chances are of getting on the front page of Google for that keyword phrase.
Now that you've chosen a keyword to write your article about you can compose your great article title. Take your keyword phrase and write ten titles using that phrase. Try to start you title with the keyword phrase and create ten interesting titles around it. Choose the best one, this may take a few minutes but it will be time well spent.
Article Source: Article Marketing School
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