Tuesday, October 25, 2011

SEO Article Marketing and Writing Guide for Online Coaches

Sinking your teeth into the field of internet marketing means learning to do several different things in order to attract not only the search engines but your target audience as well. One of the things that you cannot afford to ignore is SEO article marketing. This is a very simple yet powerful traffic-generation strategy. By simply making your articles search engine-friendly and by making sure that you're offering your readers with great, useful information, you'll be guaranteed enormous traffic to your blog, website, or squeeze page.

In this article, I wish to help you learn the process of writing amazing SEO articles. Here's what you need to do:

Know your target audience. One thing that I would like you to always remember is that SEO article writing isn't all about writing for search engines. More than that, it's writing for your target audience. So, care to identify and understand the people that you're serving. As a writer, it' very important that you do understand their needs and demands. Research your readership and know as much information as possible. Believe me, this will make the process of writing targeted articles a lot easier.

Read about SEO article writing. You'll be happy to know that there are a lot of online materials related to SEO. Pick and read those that were written by those people who are considered authorities in this field. Your goal here is to understand how articles are being indexed and to know what search engines are looking for when they're assigning page ranking. You must also know and master the techniques that you can use to make your articles search engine-friendly.

Keyword research. This is one step that you cannot afford to skip. Even if you think that you have an idea about the keywords that your target audience are using on search engines, it's still helpful to conduct keyword research to ensure that you'll get nothing but reliable data. Obviously, the best and most profitable keywords for you are those that are related to your coaching programs and those that are not highly competitive. Based on research, you'll have a better shot at easily getting found in the online arena if you use long tail keywords.

Create an outline. One thing that you need to do in order to give your audience great reading experience is to ensure that your articles are coherent and that they flow smoothly. This is the reason why I suggest that you plan your content before you even start writing. Doing this is relatively simple. Start by deciding as to what specific ideas you're going to discuss and arrange them in a logical manner. Before you start writing, review your outline to make sure that everything you need to cover will be discussed. If needed, remove those data or ideas that are not really relevant to your main topic to easily make your articles more focused.



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