The success of your article marketing campaign will depend on the effectiveness of your chosen topics. Your target market will surely take time in opening and reading what you've written if they find it useful. Here are some guidelines to follow to ensure that your chosen topics will help you get the kind of attention you need in the online arena:
Choose topics that are related to your products and services. You would want to attract those people who are most likely to get interested on what you sell. So, talk about topics that are related to your business and offerings. For example, if you're promoting hotel accommodations, you can write articles that contain tips on how one can choose the best hotel for his stay. Going with this type of topic will help you easily promote your offerings on your resource box.
Do keyword research. It's always a good idea to get the pulse of your target market when choosing the best topics for your articles. No, you don't need to ask them one by one, you don't even need to run a poll. Simply launch a reliable keyword suggestion tool and you'll get a list of words and phrases that were recently searched for by your target readers. The only thing that you'll do then is to think of topics around these keywords.
Write tips list or how-to type articles. Most people who are reading articles online are looking for tips list or how-to guides. So, instead of giving them articles that contain general information, share with them the things you know that they can actually use. For example, instead of writing about the history of affiliate marketing, write a how-to guide for beginners. I am sure your readers will appreciate it.
Check related articles online. Do your research before you start writing. Check online articles that are related to your chosen topic. The goal here is not to copy them but rather to know how you can set your articles apart from the rest. Ensure that yours contain different information or at least, written from different angles. Your articles will surely stand out from the crowd if they always contain something new.
Write fresh topics. Always start your day reading RSS feeds and blogs that are related to your chosen niche. It's important that you keep yourself posted on new issues that your target market might find interesting.
Strive to give your target audience what they really want. This is the secret to getting all your articles read until the end. As an article marketer, it's important that you know the needs and wants of the people that you're writing for. I suggest that you find ways to communicate with them on a regular basis. Perhaps, you can use your Facebook account to make this happen. Encourage them to send their topic suggestion. This will make the process of looking the best topics to write a lot easier and this will help you make your prospects feel valued.
By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?
If so, I suggest you check this out: article marketing traffic.
Or do you want to learn more about how I teach my clients to build simple coaching programs that create much more revenue than just creating information products?
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